I was looking for a good winter red lipstick color and I tried on about a million different shades at Nordstrom before I found this one. It was my first Tom Ford purchase and it was quite pricey but I had heard great things about the lipstick and I loved the color so I decided to splurge. I absolutely love it! It is very long lasting so it stays on all day even with eating and drinking! I purchased the color "Velvet Cherry" and its incredible! The color goes on a little brighter than it looks.